Steve Phillips is the CEO of Zappi, the world’s largest automated insights platform that provides Fortune 500 companies with quick, easy and affordable access to insights and campaign testing. Steve founded Zappi in 2013 to provide global marketing and insights leaders with new, innovative ways to obtain market research that impacts their bottom line. Steve is based in the UK and continues to focus on international research. His work on Consumer Purchase Journeys has won multiple awards and he is a regular speaker of this topic at industry events.