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Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, and keynote speaker. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives better understand the relationship between technology and its impact on business. Solis also helps leading brands and startups develop new digital transformation, Culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.