Bertram Schulte serves as the Chief Digital Officer (CDO) at SAP and head of SAP Digital, running the digital business and helping provide customers one seamless experience across all digital channels. Since May 2017, he has overseen digital customer strategy for SAP across Sales, Customer Success, Support and Marketing, and has enabled and exemplified the digital transformation of SAP. Before this, Bertram was SAP’s Senior VP and Chief of Staff, for the Product & Innovation Executive Board Office, where as part of the Global Leadership Team, he helped define the technology, product and investment strategy for SAP, supporting bid deals and customer escalations. He was also SAP’s VP of Strategy Management, where he created board proposals and steered product strategy creation and investment priorities. Bertram joined SAP in 2005, holding positions including Director of Business Operations and Director of Demand Planning & Marketing Analytics.